Compare · receipts on the table
OpticPOS vs Invoay
Generic retail billing — built for kirana stores, salons, and small retailers. Not for opticians.
Invoay is a competent general-purpose retail billing app — perfect if you run a kirana store, a salon, or a small mixed-retail business. But an optician is not a generic retailer. The moment you start handling Rx, lens specs, lab job-cards, frame catalogs and recall cycles, generic billing software fights you at every step. Your cashier ends up modelling lens powers as free-text SKU codes. Your optometrist ends up keeping a separate notebook for Rx. Your lab status updates happen on WhatsApp. OpticPOS is purpose-built from the ground up so none of that compromise happens.
38 / 45
OpticPOS wins
6 / 45
Tied / both have it
1 / 45
Invoay wins
1. Overall platform
A generic retail billing app vs. a purpose-built optical platform. The category gap is fundamental.
Capability
OpticPOS
Invoay
Pricing transparency
Starter ₹999/mo · Pro ₹2,499/mo — published
₹500–₹1,500/mo published tiers
Cloud-native, no installs
Browser-only, served globally
Cloud SaaS
Mobile / PWA POS
Installable PWA, kiosk mode, Remember-Me
Android mobile app
Setup time
< 5 minutes — demo tenant auto-provisioned
Quick sign-up — generic retail onboarding
Multi-tenant SaaS★
Tenant + store + RBAC, audit-logged
Multi-outlet — RBAC depth unclear
Subscription self-service★
Razorpay subscriptions with plan limits enforced
Single-license model with manual upgrade
GDPR export & right-to-erasure★
Built-in
Not advertised
Audit logging★
Every mutation tracked, CSV export
Basic activity log
2. POS & billing
Capability
OpticPOS
Invoay
Optical-aware checkout★
Frame + lens + add-on as structured line items with Rx binding
Generic line items only — no optical structure
Build-a-Pair wizard★
4-step guided POS for new cashiers
Free-form item entry
GST CGST/SGST/IGST split
Auto state-detect with tax breakdown
GST-compliant invoices
Barcode label printing★
Code-128 + QR PDF, store-branded, missing-label finder
Generic barcode print
Stock-take with live scanner★
Scan to count — real-time qty bump
Manual counts only
Thermal + A4 receipts
50×30 / 75×40 thermal + A4/A5
Thermal + A4 supported
WhatsApp invoice sharing
Scheduled 2026-Q3
Built-in WhatsApp invoice sharing
3. Clinical & EHR
Invoay is a generic retail tool. It has no clinical EHR concept whatsoever.
Capability
OpticPOS
Invoay
Structured prescription EMR★
Full Rx + AI photo-scan
Not an optical product — no Rx model
AI Face Analysis & Frame Match (face → frame)★
Selfie → 12 ranked frame recommendations in 8s
Not available
Eye-exam wizard★
Multi-step refraction + AI summary
Not available
Doctor + Owner unified login★
One email, instant clinical / retail toggle
No clinical role concept
Patient QR ID cards★
Wallet cards, scan at POS to auto-attach
Not part of suite
Patient recall reminders★
Email + reminder cron
Customer engagement features — not Rx-aware
4. Lab & dispensary
There is no lab workflow in Invoay because there is no optical concept in Invoay.
Capability
OpticPOS
Invoay
Lab job-card workflow★
Booked → lens ordered → fitting → QC → ready → delivered
No lab workflow concept
QC 10-item checklist★
Auto-route fail → remake
Not available
Supplier-catalog vs in-store gating★
Super-admin gate on supplier-procured orders
Not in their model
Vendor / partner marketplace★
Multi-vendor one-click ingest, Net-30
Manual SKU entry
Lens configurator★
Material · coatings · add-ons · power-bound pricing
Generic line items only
5. OpticPOS-only capabilities
OpticPOS exclusiveThe full "we ship it, they don't" list. Invoay sells billing software; we sell an optical operating system.
Capability
OpticPOS
Invoay
Optical-only product DNA★
Every feature designed for opticians from day one
Generic retail tool — optical is one use-case among many
AI Face Analysis & Frame Match recommender★
Face-shape + lifestyle + style → 12 ranked frames
Not available
Build-a-Pair guided POS★
4-step wizard removes the optical-jargon curve
Generic item entry
Branded public storefront per store★
Every store gets opticpos.com/[slug] with virtual try-on
Not part of suite
Vendor catalog imports★
One-click ingest with auto-tagging
Manual SKU entry
Net-30 B2B partner credit★
Partner credit application + statement workflow
B2C only
Loyalty points + referral codes★
Earn-on-receipt, POS redemption, referral-code share
Basic loyalty available
6. Shipped in the last 60 days
OpticPOS exclusiveFeatures that landed in OpticPOS between April and June 2026 — none of these are on Invoay's public roadmap.
Capability
OpticPOS
Invoay
AI Sales Coach (in-store LLM)★
Floating coach inside POS — asks "what add-on for an office worker?" and replies with grounded suggestions in 1-2s. Uses Claude Sonnet 4.5.
Not available
Eye-test → Rebate Wallet (auto-mint)★
Paid eye-test auto-issues a 45-day wallet credit redeemable on the next spectacle. Tenant-configurable expiry.
Not available
Mobile camera capture with crop★
iPad / iPhone / Android — pinch-to-zoom, drag-to-crop, white-background server-side validation.
Manual photo uploads only
Photo Cleanup admin tool★
Surfaces legacy frame photos that pre-date the auto-crop pipeline so staff can re-shoot them in batches.
Not part of suite
Dead Stock Recovery dashboard★
Frames with no movement in N days ranked by tied-up capital, with 20% / 30% / 50% quick mark-down buttons.
Not part of suite
Supplier Profitability analytics★
Per-vendor revenue, cost, margin, margin-percent over any window — informs reorder budget.
Not available
Order voiding with reason + audit★
Manager+/Owner+ can void any recorded sale; reason captured, stock restored, audit log entry.
Returns supported but no first-class void-with-reason workflow
Lifestyle Bundles in Build-a-Pair★
Curated bundles by lifestyle tag (office / driving / sports / reading) — one-click apply to the cart.
Not part of suite
Patient soft-delete + DPDP audit trail★
Owner can soft-delete a patient; record is hidden from list/lookup/detail; receipts stay linked for audit; deleted_by is logged.
Not advertised
Robust analytics (heatmap · CAC · benchmarks · repeat)★
Six dedicated analytics endpoints with dual-type date filter so legacy Date-typed receipts no longer drop out of reports.
Basic reports only
AI Catalog Studio (bulk product copy + bg-removal)★
Apply AI background removal + product copy drafting + auto-tagging across your whole catalog in one batch.
Not available
Marketing leads (public form → super-admin triage)★
Built-in lead capture from public site with rate-limit, status workflow (new → contacted → qualified → converted), notes.
Not part of suite
Shipped in 2026 — in action
The new things Invoay hasn't built yet.
AI Face Analysis & Frame Match
One selfie returns face shape, PD, and 12 ranked in-store frames in <8 seconds.
Doctor workspace + Rebate Wallet
Dedicated /doctor login; paid eye-tests auto-mint a 45-day store credit for the customer.
AI Sales Coach in POS
Cashier asks "what add-on for an office worker?" and the AI replies in 1-2s using cart context.
Mobile camera capture + Dead Stock
Snap inventory on iPad / iPhone with auto-crop; dashboard surfaces slow-movers + quick mark-down.
Where OpticPOS is still growing
We don't pretend to do everything yet — here's what's next.
- WhatsApp invoicing & Rx deliveryIn progress · 2026-Q3
- Multi-language UIPlanned · 2026-Q4
- Native Android app (currently PWA)Planned · 2027-Q2
Our honest verdict
Which one is right for you?
- 1.Choose OpticPOS if: you actually need an Rx database, a lab job-card lifecycle, a lens configurator, and an optical EHR foundation — in other words, you run an optical shop, not a generic retail counter.
- 2.Choose Invoay if: optical-specific workflows are nice-to-have, not need-to-have; or you operate multiple non-optical businesses (kirana + salon + boutique) on the same platform and just need GST invoices.
- 3.Honest no-bullshit caveat: WhatsApp invoice sharing is a real Invoay strength right now. We're shipping our WhatsApp integration in Q3 2026. If WhatsApp-first is critical and you can't wait, factor that in.
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